Let's start with a number that should stop you mid-scroll: twenty years. That's how long it's been since Sephora put a hair extension brand on its shelves. Two decades of skincare drops, fragrance launches, and a thousand different serums promising to fix your face, and not a single braiding hair bundle in sight, until now. Ruka Hair, a Black-owned biotech beauty brand out of London, just broke that streak. And it didn't sneak in through some quiet, forgettable soft-launch ei

Choosing the right size for a knotless braid shouldn't be difficult, but it often becomes a major research effort. You'll look at Pinterest during the night and save twenty different pictures, yet none of them explain how your actual hair, your daily routine, or your level of patience fits into the situation. I agree with that. The size of your braid is more than just a matter of personal style; it's a commitment that determines how long you'll stay in the chair, how your edg

Every time a new client sits in my chair for knotless braids, I say the same thing before I pick up a comb. I'm not trying to frighten anyone away. Braids are beautiful; they offer protection, require little upkeep once they're established, and let you wake up looking put together without using a flat iron for months. However, knotless braids do require a commitment of time, money, and a small amount of scalp sensitivity, and the clients who come in ready are always the most