Let's start with a number that should stop you mid-scroll: twenty years. That's how long it's been since Sephora put a hair extension brand on its shelves. Two decades of skincare drops, fragrance launches, and a thousand different serums promising to fix your face, and not a single braiding hair bundle in sight, until now. Ruka Hair, a Black-owned biotech beauty brand out of London, just broke that streak. And it didn't sneak in through some quiet, forgettable soft-launch ei

Just for a moment, let's be honest. You didn't choose bohemian braids intending to spend your Tuesday night carefully unpicking each hair knot as if you were defusing a bomb. You picked them because they're beautiful, with that loose, wavy, effortlessly undone look that communicates "I woke up like this," even though you, in fact, did not.